TriWest Logo Usage
The TriWest corporate logo is the most immediate representation of our company, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.
TriWest’s logo consists of our name, three stars and a registered trademark. The logo elements may not be separated and used individually, except for the stars which may only be used alone as a design element, not for logo/branding purposes. The logo cannot contain any borders or outlines around the letters or stars. All the stars must be in alignment and must have a registration trademark.
TriWest Logo Permission
"TriWest Healthcare Alliance Corp. (“TriWest”) is using and has registered its trademarks. In order to protect and preserve TriWest’s rights in its trademarks, service marks, trade names and other intellectual property (“Marks”) please obtain TriWest’s approval before printing, publishing, or publicly disseminating any material containing TriWest’s Marks. TriWest will require all use of its Marks to conform to TriWest’s quality standards."
Use the button below to email a permission request to use TriWest’s logo.
Proper Usage
- The size of the logo should permit clear legibility and readability.
- The minimum size for our logo is 140 pixels or 3/4 inch wide.
- Logos must only be scaled larger than supplied if in vector format.
Use the full color logo whenever possible.
Minimum size for the logo is 140 pixels.
Use the white logo on dark backgrounds.
Use the black logo on light backgrounds.
Clear Space
A minimum distance around the logo should be the equivalent of 1/3 the width of the logo. For instance, if the logo is 3 inches wide, the clear space around it should be 1 inch on all sides.
Improper Usage
- The logo should not be outlined.
- The stars must be aligned. An older version of the logo had stars that were not aligned. Some old documents may contain one of these. Vendors who retain our logo might also still have an older and incorrect version. These logos should be updated when possible.
- The logo must not combine elements from different color versions.
- Logo can be scaled if proportions remain consistent, but should never be stretched or skewed horizontally or vertically. Distortion of the logo of any kind is prohibited. No part of the logo may be cut off or hidden.
- Do not apply any effects. No gradient or reflection in logo.
- Do not place color logo on a dark colored background. If there is color in the background and the logo must be used, the clear white space around it should be 1 inch on all sides.
Don't use outlines around logo.
Don't use non-aligned stars.
Don't use incorrect color combinations.
Don't scale logo incorrectly.
Not Shown Improper Logo Usage
- NEVER remove the registration mark.
- NEVER combine the logo with any other elements – such as logos, words, graphics, photos, slogans, endorsements or symbols that might seem to create a hybrid mark.
- NEVER display the logo in a way that suggests that a third party’s product is a TriWest product, or that the TriWest name is part of a third party’s product name.
Third Party Branding
TriWest follows third party usage guidelines.
